Challenged with revitalizing the slow mid-afternoon shift in stores across the country, Starbucks asked playworkgroup for help with strategic brainstorming and innovative thinking. We joined forces with in-house marketing to generate novel angles on the importance of the afternoon break, with an eye toward driving traffic, re-engaging the consumer and tapping ahead-of-the-curve retail trends.

The result | From offering data-driven big-picture thinking on how to move the needle, to developing a creative strategy and language for these concepts, we fused deep brand knowledge with out-of-the-box ideation for a truly fresh approach, culminating in a notable uptick in mid-day business.