Naming | Visual Strategy | Copywriting | Retail Concepts
Starbucks is a name familiar to billions of people around the world, so how can the brand’s associations be expanded in a new name for its latest innovation: The Bar at Starbucks?
Tasked with developing a naming and aesthetic direction for Starbucks’ new bar space, playworkgroup grabbed a cup of coffee and got started on a comprehensive ideation exercise.
Tasked with developing a naming and aesthetic direction for The Bar at Starbucks, playworkgroup grabbed a cup of coffee and got started on a comprehensive ideation exercise. Our strategy was to translate the company’s unmatched familiarity into a welcoming brand extension designed to honor the day’s second most important beverage ritual…
The result | ARRIVIAMO, a warm, energetic word that invites customers into a world of inspired cocktails and coffee creations. Playworkgroup’s direction was instrumental in the ultimate look and feel of Starbucks’ new bar space.
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