Looking to future-proof its established reputation, Chase Private Client asked playworkgroup to help usher in a new era of excellence by creating a fresh, corporate visual identity and comprehensive brand guidelines. With deep knowledge of the CPC history, consumer and ecosystem, playworkgroup sought to define and strengthen the brand’s expression of integrity, inclusivity and innovation while affirming their place as cultural and financial leaders for years to come

The result | Our comprehensive approach preserved the best of CPC while optimizing areas in need of transformation and evolving the brand’s extensive identity and guildelines. From an updated logo and elevated new card design to seamless digital experience and curated library of evergreen photo assets, playworkgroup’s creative direction has set the visual tone for CPC’s next era – authentic, inspiring and accessible.