For Wellsouled, an innovative concept in which global travel, cultural style, street photography and inspiration are intertwined, playworkgroup defined a look and brought this identity to life in three dimensions. Working closely with Wellsouled’s founder, a writer and former fashion executive, we helped articulate a creative direction, then shepherded it through publication design in a series of beautifully composed, high-profile art books. Finally, we leveraged our expertise in visual merchandising to curate a retail platform as inspired and inspiring as the brand itself, infused with beauty and passion.

The result | Playworkgroup’s publication and identity design for Wellsouled was thoughtfully crafted to connect cultures and bridge the gap between art, nature and fashion.