Summary Playdate is a line of urban cruisers designed and developed by Andre Gonzales and John Wolfington to proved stylish transport from the LES to SOHO to CHELSEA.
Approach Utilizing an urban lens and fusing that with fashion and lifestlye brands the original Playdate prototypes were made from repurposed parts and designed and built from the gound up
Result One of the first brands to be featured in September Vogue the brand made its debut at Fashions Night Out and has been playing ever since.
Portuguese telecommunications company NOS asked PWG to provide creative direction for a new advertising campaign. Picking up the theme of a great adventure in time and space we provided a complete series of images and mood boards to inform the creative and ultimately drive the completed 2:00 advertising spot set to the music of Queen.
By looking at all aspects of the brand’s aspirational customer we were able to craft a unique world to inhabit — from a Marie Antoinette garden party, french nouveau cabaret, traditional carnivale, to contemporary street-mob dance scenes representing the infinite possibilities offered by the brand technology.
The final commercial increased brand awareness and established a new visual identity for the this cutting edge telecommunications company.
Summary Music video for John Wolfington
Approach LA story of rock stardom and death
Result 3,000 view in the first week