Brand Strategy | Brand Identity Design | Visual Strategy | Marketing Research | Campaign Strategy | Media Strategy | Creative Direction | Art Direction | Graphic Design | Copywriting | Naming | Packaging Design | Videography | Post Production | Trend Reporting | Brand Partnership
Already a force in the water filtration category, Brita was interested in developing new products and new ways to engage the existing consumer, while growing its base and generating incremental growth. They approached playworkgroup to define the target customer and imagine innovative ways to deliver clean, healthy water.
playworkgroup looked at Brita’s offerings from a fresh perspective, and developed a plan to translate its iconic products into a covetable fashion and lifestyle brand for every stage of life and every member of the family.
Working closely with the in-house team, we strategized new brand positioning and established the new “Brita Life” platform – encompassing brand books, product innovation, customer research, brand extensions, trend forecasting,, packaging, and national retail partnerships. we worked behind-the-scenes with the in-house team to help identify the most important areas for growth, and deliver high-concept design and demonstrated results.
The result | Brita Life launched with a national rollout at Target, and our strategic direction equipped Brita with a creative and business roadmap
Brand Manual
Print Advertising
Product Design Exploration
Retail Packaging Design
Brita X Target: Brita-to-go
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