One of the world’s most trusted names, The Clorox Company approached playworkgroup as a creative partner in ideating the look and feel of a modern brand extension, Clorox2. Our team dove in with extensive market research and trends intelligence, developing a powerful brand strategy to harness the credibility of the parent company while expanding appeal to the modern consumer. This approach informed a comprehensive Brand Book encompassing all aspects of the brand rollout, from visual strategy for products and marketing to naming and copy.

The result | highly impactful, engaging vision for the cleaning brand of today and tomorrow, offering trusted, coveted solutions for a dynamic world.