When playworkgroup was asked to help launch Sweetly Inked, a tattoo-influenced apparel brand, we were inspired by the challenge of a comprehensive menu of deliverables, from creative direction, product design and PR assets to digital flagship, IRL events, and omnichannels campaigns. 

The result | Over the course of the project, playworkgroup served as a seamless extension of the brand’s in-house team, co-creating an innovative hub for artistic rebellion and expressive style. Drawing on our expertise in music and sound design, as well as experience in luxury fashion and runway production, we manifested the full-sensory world of Sweetly Inked and set it up to become a thriving destination for those in the know.