Visual Strategy | Campaign Creative | Creative Direction | Art Direction | Videography | Production | Post Production | Social Activation
To launch Pattern Beauty’s new, innovative line of detangling products, we enlisted the talent of Photographer Myesha Evon Gardner in bringing to life the creative direction of playworkgroup through the development and full-scale production of a series of playful and bright brand and product images.
In advance of bringing their innovative line of detangling products to market, longtime client PATTERN BEAUTY sought playworkgroup’s creative partnership for a vibrant, entertaining and informational campaign. To capture Pattern’s mission of efficacy as well as equity, we sought to untangle the typical twist of haircare how-to’s through a clear, fun, bold and bright campaign featuring product tips for unique haircare journeys, to-the-point messaging, and vivacious imagery shot by Myesha Evon Gardner.
The result | Pattern’s Detangling Nectar became one of the most successful product sell-throughs in the brand’s history, and among its highest-viewed campaigns.
Product Photography
Social Media
See Similar