The Clorox Company has been a trusted name in and out of the home for over a century, regularly innovating to bring exciting health and wellness products to consumers globally. To expand their view of possibility, Clorox tapped playworkgroup as partners in their research and development sector. Utilizing our expertise in strategic thinking and trends intelligence, we translated the cultural moment into concepts for direct-to-consumer extensions of beloved Clorox brands, including Fresh Step, Hidden Valley, Glad and Kingsford.

The result | Keeping brand values and ethos at the forefront, we leveraged Clorox’s key business insights and ambitions to inform a holistic vision for new specialty brands, bringing them from a seed idea to full-scale production.