Brand Strategy | Visual Strategy | Innovation Strategy | Creative Direction
MADE City is a unique 5 day event celebrating the best of what’s MADE in New York, hosted by the NY Knicks, and all about the game of basketball. playworkgroup ushered this event from conception to application.
As an agency with New York roots, we jumped at the opportunity to shape the visuals for MADE City – a unique 5-day basketball extravaganza hosted by the NY Knicks, and all about the game of basketball. Inspired by the power of the game and the energy of our city, we developed an original concept to transform the raw space of Moynihan Hall into a fully branded experience.
The result | From art direction and visual identity to strategies for event production, our approach equipped the organizers with a comprehensive, highly detailed playbook, helping MADE City score a big win.
See Similar