When award-winning developers Meshberg Group approached us to architect a vision for their newest project, a residential building in a beautiful, historical Harlem neighborhood, playworkgroup was excited to create a compelling identity for this future landmark. Inspired by the location - a lush green spot situated between New York’s Morningside Park and Central Park - we dove deep into the vibrant heritage of the area as well as the target demographic well-educated young professionals looking for a Manhattan-based residence with Brooklyn vibes, but a more ahead-of-the-curve address…

The result | Our “Life at the Parkmor” online experience  has enabled visitors to go beyond just learning about this 7-story residence-in-the-making and begin imagining it as home.