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Pattern Beauty | Interchangeable Curling Iron

Pattern Beauty | Interchangeable Curling Iron

Chase Private Client | Image Library 2023

Chase Private Client | Image Library 2023

Pattern Beauty | Heat

Pattern Beauty | Heat

Starbucks Reserve | The Mixato Bar

Starbucks Reserve | The Mixato Bar

Rao's Homemade

Rao's Homemade

Chase Private Client

Chase Private Client

Starbucks | Plant Based

Starbucks | Plant Based

Pattern Beauty | Bounce Back Pre-Poo

Pattern Beauty | Bounce Back Pre-Poo

Pattern Beauty | Summer 2023 Wellness Campaigns

Pattern Beauty | Summer 2023 Wellness Campaigns

Catpal

Catpal

Starbucks Reserve | Arriviamo

Starbucks Reserve | Arriviamo

Under Armour Women

Under Armour Women

Pattern Beauty X MAC

Pattern Beauty X MAC

Brita

Brita

J.P. Morgan Chase & Co. | Visual Identity

J.P. Morgan Chase & Co. | Visual Identity

American Ballet Theatre

American Ballet Theatre

Philadelphia 76ers

Philadelphia 76ers

Starbucks | Afternoons

Starbucks | Afternoons

Pattern Beauty | Style Your Pattern

Pattern Beauty | Style Your Pattern

Clorox Specialty Brands | Gladly

Clorox Specialty Brands | Gladly

The Parkmor

The Parkmor

Under Armour | 2020

Under Armour | 2020

Pattern Beauty | Detangling Nectar Campaign

Pattern Beauty | Detangling Nectar Campaign

Sweetly Inked

Sweetly Inked

Clorox 2

Clorox 2

J.P. Morgan | Wealth Management

J.P. Morgan | Wealth Management

MADE City

MADE City

Clorox Specialty Brands | Seed to Scale

Clorox Specialty Brands | Seed to Scale

Ilera

Ilera

NOS Communications

NOS Communications

Pattern Beauty | UK Launch

Pattern Beauty | UK Launch

Under Armour Girls | She Plays, We Win

Under Armour Girls | She Plays, We Win

JPMC Heart & Science Summit

JPMC Heart & Science Summit

Brita | Brita-To-Go

Brita | Brita-To-Go

Wellsouled

Wellsouled

J.P. Morgan Private Bank

J.P. Morgan Private Bank

Under Armour | Culture Collections

Under Armour | Culture Collections

Pattern Beauty | Portraits

Pattern Beauty | Portraits

Playdate

Playdate

The Ask | Chase tapped Playworkgroup to define the next chapter of the Reserve suite of financial products. The core brief was to reintroduce the iconic Sapphire Reserve card with a fresh visual identity system and unveil a new business offering through a campaign that blends aspirational lifestyle moments with the practical elegance of luxury travel, highlighting the card’s improved premium benefit offerings.

The Approach | Playworkgroup developed a visually-driven campaign that positioned the Sapphire Reserve card as both a high-design sculptural object and a modern status symbol. Shot by renowned fashion photographer David Sims, the campaign’s teaser framed the redesigned card as an oversized accessory, bridging the aesthetics of editorial fashion photography with playful product storytelling. A refined look for still life photography, a curated image library, and a wide-reaching, out-of-home rollout established visual continuity across all channels. Additionally, the creative strategy leaned heavily on cultural storytelling, supported by a cast of celebrities, tastemakers and icons such as Ben Stiller, David Chang, the Foster Sisters, and Ella Langley

The Result | The ultimate Sapphire Reserve repositioning defined a new era for the suite of  products, reinforcing their relevance among stylish and travel-savvy cardholders. The campaign, flexible across print, digital, and social platforms, is supported by high-impact influencer content and leveraged experiential touchpoints such as the Sapphire airport lounge. As a result, Sapphire Reserve re-emerged on the market as a premium travel card and a cultural marker of taste, value, style, and modern prestige.

Curated Photo Library:

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