A Powerful Vision Deck for Greater Brand Clarity.

Bring renewed focus to your company’s brand mission and ethos. We provide valuable competitive and cultural context plus actionable tactics for greater relevance and visibility.

Deliverables:

A comprehensive deck synthesizing competitive analysis and top-level insights, top-level omnichannel activation concepts and future opportunities.

Strategy | Positioning | Story | Brand Ethos | Tone and Voice | Initial Visual Exploration | Moodboards

Creative Activations to Drive Consumer Engagement and Awareness

Enhance an existing platform or initiative with an innovative digital or IRL campaign, experiential activation or standout event, scoped from concept to execution. This project is scalable to include as many elements as you require.

Deliverables:

Campaign Creative Direction | Digital Media Assets | Campaign Marketing Collateral | Product Direction | Merchandise Direction | Experiential Design | Production and execution (optional add-on)

A 360 Degree Creative Campaign to Bring Your Product/Platform to Market

If you’re going to market soon, our actionable game plan will help ignite your launch. This product-centric offering is designed to optimize your marketing and merchandising online and in-store — from innovative product positioning to multi-channel product launch and activation ideas.

Deliverables:

Platform Concepts | Creative Exploration | Product Competitive Analysis | Product Positioning via Language and Visuals | Product Launch Marketing Strategy | Activation Concepts | Production and Execution (optional add-on)

Competitive Analysis to Confirm or Rethink Brand/Product Positioning

Comprehensive research into competitive and influential cultural and commerce trends, designed to bring greater depth, context and relevance to your existing initiatives, and to shape near-future and big-picture planning. We can shape a compelling storyline for your product or platform that reflects market trends and is customized to seamlessly integrate with existing brand values and messaging. Or, we can develop higher-level narratives to reflect a larger brand shift or evolution, such as diversity initiative or pivot from a core value.

Deliverables:

Competitive Research and Trend Forecasting | Consumer Journey | Powerful Narrative Angles | Early Ideation on Language and Visual Direction

Naming Ideation, Nomenclature, and Architecture

Stand out in a crowded marketplace with effective naming for your product, platform or service. We provide overarching architecture, naming conventions, product-variation structures, creative strategy for background story, and preliminary vetting.

Deliverables:

Competitive Analysis | Best Practices | Definition of Naming Criteria | Hierarchy for Naming Conventions | Naming Exploration | Primary Vetting

A Brainpower Boost for Your In-House Teams

Amplify your internal staff’s creativity and innovation by joining forces with our core ideation and strategy group. We will work with your teams to help push imagination beyond its limits, to unlock next- level thinking and develop fresh, surprising content for brand initiatives.

We offer expert consultation* in all our areas of expertise, including:

Storytelling | Trend and Market Research | Consumer Metrics | Customer Journey | Language and Copy | Art Direction | Moodboards | Product and Packaging Design | Global Identity Assets

*6-month retainer basis for best results

Proprietary Illustration

In a saturated, increasingly homogenous marketscape, hand-drawn illustration has become a proven way for brands to stand out and forge meaningful connections with the consumer. We can create inspiring, engaging and exclusive artwork and graphics packages along with a comprehensive strategy for how to best deploy them throughout brand touchpoints.

Trends Intelligence

The world is changing at an unprecedented rate. Our subject area experts and analysts can prepare your team for what’s next and help you identify the most significant business opportunities, through trend presentations and specialist-led workshops that consider how cultural and social shifts will affect your brand, industry and consumer.

Brand Identity

In a saturated marketplace, the way a brand shows up makes all the difference. Our best-in-class creative directors, art directors and graphic designers have developed and refreshed some of the most recognizable companies in the world, always striking the ideal balance between aesthetic form and strategic function.

Support Your Team With a Targeted Dose of Extra People Power

Tap our experts on a consulting basis to give your brand the competitive advantage, gain a fresh perspective, implement best practices and optimize your team’s work. (Or, leverage our resources to fill temporary gaps, such as maternity leave.)

Add a consultant to your team:

Creative Director | Art Director | Graphic Designer | Producer | Market Analyst | Copywriter