Visual Strategy | Brand Identity Design | Creative Direction | Art Direction | Graphic Design | Motion Graphics | Brand Postioning | Marketing Research | Campaign Strategy | Paid Media Planning | Copywriting | Naming | Packaging Design | Videography | Brand Partnership | Brand Positioning | Photography | Videography | Post Production | Sound Design | Print Production
Playworkgroup partnered with Chase &. to redefine the new Chase Sapphire Reserve card as a symbol of modern luxury and cultural relevance. Spanning teaser, launch, and campaign extensions, the work introduced a refined visual identity across still life, fashion, lifestyle, digital, and large-scale out-of-home. Featuring figures like Claudia Schiffer and Hailey Bieber, the campaign positioned the card at the intersection of travel, style, and status, culminating in a cohesive, design-forward relaunch.
Chase Sapphire Reserve | Teaser Campaign
Playworkgroup partnered with Chase to reintroduce the Sapphire Reserve card through a teaser campaign that positioned it as a sculptural, high-fashion object. Shot by David Sims and featuring Claudia Schiffer, the campaign used selective large-format placements across major U.S. cities to build intrigue and anticipation.
The Result | The teaser positioned Sapphire Reserve as a design-forward statement and signaled a dramatic creative shift for the brand. Claudia Schiffer’s appearance added timeless glamour, while the limited yet high-profile rollout built anticipation and set the tone for the full campaign reveal.
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Chase Sapphire Reserve | Summer 2025 Campaign
Playworkgroup partnered with Chase to relaunch the Sapphire Reserve card with a campaign that balanced aspirational lifestyle storytelling and the practical elegance of luxury travel. Featuring cultural figures like Ben Stiller, David Chang, the Foster Sisters, and Ella Langley, the work spanned a robust content ecosystem across stills, social, and digital, positioning the card as both a status symbol and a lifestyle essential for a new generation of travel-savvy consumers.
The Result | The campaign marked a full-scale repositioning of Sapphire Reserve, defining it not only as a premium travel card, but as a symbol of modern prestige. Supported by influencer content, digital placements, and experiential moments like the Sapphire airport lounge, the card re-entered the market with renewed relevance and cultural cachet.
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Chase Sapphire Rerserve | Card Beauty
Playworkgroup partnered with Chase to create a premium still life image library for the redesigned Sapphire Reserve and Sapphire Reserve for Business, balancing luxury with clarity across a range of channels. Shot by Robin Broadbent, the system emphasized sculptural form, materiality, and precise lighting, presenting the card as a refined, design-forward object. The library included hero imagery, detailed material studies, and modular compositions adaptable across formats.
The Result | The still life system became the visual backbone of the Sapphire Reserve relaunch, appearing across print, digital placements, social content, and experiential moments within Sapphire lounges.
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Chase Sapphire Rerserve | Hailey Bieber Campaign
Playworkgroup partnered with Hailey Bieber on a fashion-forward campaign extension for Chase Sapphire Reserve, designed to expand cultural reach and engage a younger, style-conscious audience. Spanning social, digital, and national out-of-home, the work translated the card’s elevated travel benefits into editorial, high-impact visuals, supported by expanded licensing for broad yet premium placement.
The Result | The campaign significantly expanded Sapphire Reserve’s cultural footprint across major U.S. markets. The national OOH presence reinforced the card’s visibility as a modern luxury marker. Sapphire Reserve further solidified its position of contemporary influence.
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