Visual Strategy | Brand Identity Design | Creative Direction | Art Direction | Graphic Design | Marketing Research | Campaign Strategy | Paid Media Planning | Copywriting
Playworkgroup partnered with Chase to reposition Sapphire Reserve as a symbol of modern luxury and cultural relevance. Spanning teaser through launch, the campaign introduced a refined visual identity across still life, fashion, lifestyle, digital, and OOH, featuring Claudia Schiffer and Hailey Bieber and Dwayne Wade.
Chase Sapphire Reserve | Teaser Campaign
Playworkgroup partnered with Chase to reintroduce the Sapphire Reserve card through a teaser campaign that positioned it as a sculptural, high-fashion object. Shot by David Sims and featuring Claudia Schiffer, the campaign used selective large-format placements across major U.S. cities to build intrigue and anticipation.
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Chase Sapphire Reserve | Summer 2025 Campaign
Playworkgroup partnered with Chase to relaunch the Sapphire Reserve card with a campaign that balanced aspirational lifestyle storytelling and the practical elegance of luxury travel. Featuring cultural figures like Ben Stiller, David Chang, the Foster Sisters, and Ella Langley, the work spanned a robust content ecosystem across stills, social, and digital, positioning the card as both a status symbol and a lifestyle essential for a new generation of travel-savvy consumers.
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Chase Sapphire Reserve | Card Beauty
Playworkgroup partnered with Chase to create a premium still life image library for the redesigned Sapphire Reserve and Sapphire Reserve for Business, balancing luxury with clarity across a range of channels. Shot by Robin Broadbent, the system emphasized sculptural form, materiality, and precise lighting, presenting the card as a refined, design-forward object. The library included hero imagery, detailed material studies, and modular compositions adaptable across formats.
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Chase Sapphire Rerserve | Hailey Bieber Campaign
Playworkgroup partnered with Hailey Bieber on a fashion-forward campaign extension for Chase Sapphire Reserve, designed to expand cultural reach and engage a younger, style-conscious audience. Spanning social, digital, and national out-of-home, the work translated the card’s elevated travel benefits into editorial, high-impact visuals, supported by expanded licensing for broad yet premium placement.
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