Playworkgroup partnered with Chase to redefine the new Chase Sapphire Reserve card as a symbol of modern luxury and cultural relevance. Spanning teaser, launch, and campaign extensions, the work introduced a refined visual identity across still life, fashion, lifestyle, digital, and large-scale out-of-home.
Chase Sapphire Reserve | Teaser Campaign
Playworkgroup partnered with Chase to reintroduce the Sapphire Reserve card through a teaser campaign that positioned it as a sculptural, high-fashion object. Shot by David Sims and featuring Claudia Schiffer, the campaign used selective large-format placements across major U.S. cities to build intrigue and anticipation.
View full case study here
Chase Sapphire Reserve | Summer 2025 Campaign
Playworkgroup partnered with Chase to relaunch the Sapphire Reserve card with a campaign that balanced aspirational lifestyle storytelling and the practical elegance of luxury travel. Featuring cultural figures like Ben Stiller, David Chang, the Foster Sisters, and Ella Langley, the work spanned a robust content ecosystem across stills, social, and digital, positioning the card as both a status symbol and a lifestyle essential for a new generation of travel-savvy consumers.
View full case study here
Chase Sapphire Rerserve | Card Beauty
Playworkgroup partnered with Chase to create a premium still life image library for the redesigned Sapphire Reserve and Sapphire Reserve for Business, balancing luxury with clarity across a range of channels. Shot by Robin Broadbent, the system emphasized sculptural form, materiality, and precise lighting, presenting the card as a refined, design-forward object. The library included hero imagery, detailed material studies, and modular compositions adaptable across formats.
View full case study here
Chase Sapphire Reserve | Hailey Bieber Campaign
Playworkgroup partnered with Hailey Bieber on a fashion-forward campaign extension for Chase Sapphire Reserve, designed to expand cultural reach and engage a younger, style-conscious audience. Spanning social, digital, and national out-of-home, the work translated the card’s elevated travel benefits into editorial, high-impact visuals, supported by expanded licensing for broad yet premium placement.
View full case study here
Chase Sapphire Reserve | Dwayne Wade Campaign
Playworkgroup partnered with Dwyane Wade on a campaign extension for Chase Sapphire Reserve that channels his legacy of excellence, discipline, and success—on and off the court. Designed to connect with an ambitious, next-generation audience, the campaign draws a clear line between Wade’s championship mindset and the card’s elevated travel experience. Spanning social, digital, and national out-of-home, the work reframes premium travel through the lens of performance and achievement, using bold, high-impact visuals that echo the intensity and precision of elite athletics.
View full case study here
Visual Strategy | Brand Identity Design | Creative Direction | Art Direction | Graphic Design | Motion Graphics | Brand Postioning | Marketing Research | Campaign Strategy | Paid Media Planning | Copywriting | Naming | Packaging Design | Videography | Brand Partnership | Brand Positioning | Photography | Videography | Post Production | Sound Design | Print Production